A tee that behaves like an heirloom — only friendlier.

Some people show up on time out of habit. Other people show up when they arrive, and consider that the correct definition of on time. This shirt is for the second group, and it says so without raising its voice.

Five watches, none of them agreeing with each other, stacked two rows deep like a lineup of alibis. Roman numerals next to plain hour marks next to a face with no numbers at all, because precision was never really the point. Underneath, in a loose script that reads like it was signed rather than printed: You Know What Time I'm On. Not a schedule. A policy. Wear it to the thing you were already going to be late to, and let the shirt do the explaining you were not planning to do out loud.

If you've ever texted someone "on my way" from your couch, you already know which watch on this shirt is telling the truth. If punctuality is a personal virtue you're proud of, go find something in minimal or classic instead, no hard feelings. The tan behind the watch faces runs warm and camel-leaning, which is why it sits easily with navy overshirts, indigo denim, or a plain olive chino instead of fighting them. The print itself is water-based DTG cured low, so the gold cases and the leather straps stay flat and soft against the cotton instead of sitting on top like a sticker.

Give it a few wears and the joke stops being about lateness and starts being about pace. You are not late. You are working off a different watch, and now you have five of them to prove it.

• Fabric
  100% ring-spun combed cotton, single jersey knit
• Weight
  210 GSM — mid-weight with structured drape
• Fit
  Classic regular fit; runs true to size with a generous shoulder
• Print
  Water-based direct-to-garment, cured at low temperature
• Neckline
  Ribbed crew, reinforced with double-needle stitching
• Origin
  Fabric sourced in North Carolina; printed in the USA
• Certification
  OEKO-TEX Standard 100 inks and dyes