A tee that behaves like an heirloom — only friendlier.

Some people keep the 5am alarm to themselves. Other people put it on a shirt in letters four inches tall. If you've ever answered "how are you" with "grinding" and meant it unironically, this one already knows you.

The type does the talking here and it does not whisper. RISE & GRIND sits stacked in white and Purple, HUSTLE AND SHINE runs underneath in a smaller, no-less-serious caps line, and the whole thing reads like a locker-room poster that got serious about typography. It's a shirt for people who like the bit, own the bit, and will absolutely explain the bit to you at the gym if you ask. Wear it to the early class and you are speaking the house language before you've said a word.

Purple does a lot of the announcing on its own. It plants a flag next to charcoal joggers, black denim or stone chinos without asking permission, and it does not try to blend into anything, which is rather the point of a slogan tee. The ink itself is water-based and cured low, so the stacked letters flex with the cotton on wash day instead of cracking down the middle of the word GRIND.

If mornings are a private negotiation for you, this isn't the shirt, go find something in olive or grey that keeps its business quiet. Still reading? Give it a few wears and the phrase stops being a joke you're in on and starts being closer to a schedule. Pick your size above.

• Fabric
  100% ring-spun combed cotton, single jersey knit
• Weight
  210 GSM — mid-weight with structured drape
• Fit
  Classic regular fit; runs true to size with a generous shoulder
• Print
  Water-based direct-to-garment, cured at low temperature
• Neckline
  Ribbed crew, reinforced with double-needle stitching
• Origin
  Fabric sourced in North Carolina; printed in the USA
• Certification
  OEKO-TEX Standard 100 inks and dyes