A tee that behaves like an heirloom — only friendlier.

Somebody has a crush and it isn't subtle. REALLY takes up the whole chest in a big red outline, the kind of word you'd shout if you weren't trying to keep it together. Look again and HIM is sitting right inside it, blocked out in solid white, hiding in the negative space like it thinks nobody's going to notice.

That's the joke. Everybody notices. This is a shirt for the person who has already told three friends about him and is not done talking. It reads as a wink before anyone even parses the hidden word, and then it lands twice. It's meme energy on cotton, the kind of graphic that gets a phone out for a photo before anyone asks what it means. Wear it to say you're not being subtle about this one, on purpose.

If you're playing it cool about your crush, walk on by, before this shirt does the talking you were trying not to do. The red is loud enough to hold that line on its own, printed in water-based ink cured low so the outline stays crisp through washes instead of cracking at the edges where letters meet. It sits nicely next to forest green, black denim, or stone chinos if you want to underplay everything else you're wearing.

Wear it a few times and it stops being a joke shirt and starts being the one people ask about before they ask about you. That's fine. You already know the answer. Pick your size above.

• Fabric
  100% ring-spun combed cotton, single jersey knit
• Weight
  210 GSM — mid-weight with structured drape
• Fit
  Classic regular fit; runs true to size with a generous shoulder
• Print
  Water-based direct-to-garment, cured at low temperature
• Neckline
  Ribbed crew, reinforced with double-needle stitching
• Origin
  Fabric sourced in North Carolina; printed in the USA
• Certification
  OEKO-TEX Standard 100 inks and dyes