A tee that behaves like an heirloom — only friendlier.

Somebody made a collage out of an entire decade's worth of protest signs and Valentine's cards and decided LOVE was the only word that could hold it together. If you have ever doodled a peace sign in the margin of a notebook without really meaning anything political by it, this shirt already knows you.

The letters are not letters so much as four different moods stitched into a grid. Hearts on gingham stand in for the L, a scratched-up peace sign fills the O, a hand throwing the sign does the V, and a crinkled scrap of paper carries the E like it got rescued from a shoebox. Wearing it reads as sincere without being precious about it, the kind of shirt that says you are pro-kindness and also completely fine making a joke out of it two seconds later. It is not subtle, and it is not trying to be.

If sincerity like this makes you want to gag, go looking for something harsh or minimal instead, before the peace sign starts trying to make eye contact with you. Everyone else: the brick red print holds its own next to forest green jackets, black denim, stone chinos or a plain pair of white trainers, no matter what you build around it. The ink is water-based and cured low, so the panel textures and the crinkled-paper look stay printed into the cotton instead of sitting on top like a sticker.

Give it a few wears and it stops feeling like a statement piece and starts feeling like the shirt you reach for on the days you actually mean it. Pick your size above.

• Fabric
  100% ring-spun combed cotton, single jersey knit
• Weight
  210 GSM — mid-weight with structured drape
• Fit
  Classic regular fit; runs true to size with a generous shoulder
• Print
  Water-based direct-to-garment, cured at low temperature
• Neckline
  Ribbed crew, reinforced with double-needle stitching
• Origin
  Fabric sourced in North Carolina; printed in the USA
• Certification
  OEKO-TEX Standard 100 inks and dyes