A tee that behaves like an heirloom — only friendlier.

Somebody who reads a lot of old book spines and a few too many comment sections made this one. 'Like.' is the smallest word on the internet, spent a thousand times a day without a thought behind it, and here it is carved in blackletter like a decree from a cathedral door, full stop included. That period is doing more work than the whole rest of the sentence.

Wearing it says you noticed the joke before anyone explained it to you. It is a shirt for people who find the gap between medieval type and a one-tap internet gesture funny rather than confusing, the kind of person who will get asked what it means twice in one afternoon and enjoy not fully answering either time. The Purple is not a quiet Purple. It is the color of a phone screen at 2am, and it does not try to blend into anything. If you like your graphics to whisper, this one is going to be a lot; go looking for something calm or minimal instead, before it argues with your outfit.

Purple like this sits opposite violet on the wheel, so it plays hardest against black denim, charcoal knits, and the kind of stone-grey basics that let a bright color actually read as a decision. The type itself is printed with water-based ink cured low, so the crisp serifs and hairline strokes of the blackletter stay sharp instead of cracking the first time you wash it, and the letterforms keep their edge at close range where a design like this lives or dies.

Wear it a few times and 'Like.' stops being a joke you have to explain and turns into the shirt people already expect from you. Pick your size above.

• Fabric
  100% ring-spun combed cotton, single jersey knit
• Weight
  210 GSM — mid-weight with structured drape
• Fit
  Classic regular fit; runs true to size with a generous shoulder
• Print
  Water-based direct-to-garment, cured at low temperature
• Neckline
  Ribbed crew, reinforced with double-needle stitching
• Origin
  Fabric sourced in North Carolina; printed in the USA
• Certification
  OEKO-TEX Standard 100 inks and dyes