A tee that behaves like an heirloom — only friendlier.

If you rotate sneakers the way other people rotate playlists, this badge already knows you. It is built like a shop sign that has been hanging since before anyone thought to varnish it, script lettering cracked at the edges, the kind of wear that only happens honestly.

Fresh Kicks is the announcement; Laced Daily is the fine print, and together they read less like a slogan and more like a confession. Wearing it says you have opinions about lacing patterns and are not sorry about it. It is a small, specific badge of a small, specific obsession, which is exactly why the people who get it get it fast, and the people who don't will ask what it means, which is its own kind of win. The script sits loose and confident, the kind of hand-lettering that predates anyone caring about sneaker culture at all, borrowed here on purpose.

If your sneaker rotation is a single pair of white trainers, this one is going to feel like overclaiming, and that's fair. Everyone else: the gold sits opposite indigo on the wheel, so it holds its own against navy chinos, indigo denim, or a charcoal knit without fighting any of them. The print is water-based and cured low, so the cracked-paint texture flexes with the cotton instead of sitting on top like a sticker.

Wear it enough times and it stops being a shirt about shoes and starts being the one people expect you in on sneaker-release days. Pick your size above.

• Fabric
  100% ring-spun combed cotton, single jersey knit
• Weight
  210 GSM — mid-weight with structured drape
• Fit
  Classic regular fit; runs true to size with a generous shoulder
• Print
  Water-based direct-to-garment, cured at low temperature
• Neckline
  Ribbed crew, reinforced with double-needle stitching
• Origin
  Fabric sourced in North Carolina; printed in the USA
• Certification
  OEKO-TEX Standard 100 inks and dyes