A tee that behaves like an heirloom — only friendlier.

Somebody who reads the same paragraph four times before it lands wearing a shirt where the word FOCUS itself can't sit still is either self-aware or completely out of patience. Either way, it's the right shirt.

The word repeats five times, each pass nudged sideways and stacked in tones of the same Brown, so the whole thing looks like it was shouted once and echoed. From across a room it reads as one loud word. Up close it falls apart into five, none of them quite lined up, which is a fairly honest picture of what focus actually feels like on a bad day. People who get it will get it fast. People who don't will assume you're very into productivity, which is close enough.

If sincere self-improvement talk makes you wince, skip this one and go looking for something sarcastic or chill instead, before the fifth FOCUS talks you into a to-do list. Still here? The Brown is cool and direct, the kind that sits well against cream linen, soft grey or a pair of black jeans instead of fighting them. It's printed with water-based ink cured low, so the layered type sits flat in the cotton instead of feeling like a sticker.

Wear it a few times and the joke stops being about the word and starts being about you, in the good way. Pick your size above.

• Fabric
  100% ring-spun combed cotton, single jersey knit
• Weight
  210 GSM — mid-weight with structured drape
• Fit
  Classic regular fit; runs true to size with a generous shoulder
• Print
  Water-based direct-to-garment, cured at low temperature
• Neckline
  Ribbed crew, reinforced with double-needle stitching
• Origin
  Fabric sourced in North Carolina; printed in the USA
• Certification
  OEKO-TEX Standard 100 inks and dyes